Friday, June 28, 2013

Bus company rejects ad featuring an extraterrestrial | Openminds.tv

Bus company rejects ad featuring an extraterrestrial | Openminds.tv: Kidum hoped to have its ads in hundreds of buses in Jerusalem, but bus company Egged rejected the extraterrestrial posters. Kidum was informed via email that “it is impossible to use figures of any kind in Jerusalem, and therefore the current campaign was not approved by Egged.” A Spokesperson from Egged clarified, “It’s true that Jerusalem is characterized by more sensitivity due to its demographics. We try not to offend public sensitivities even if it occasionally damages the concessionaire economically.” Kidum reportedly issued a statement saying, “We are careful to respect all sectors in the State of Israel, and wouldn’t even consider offending any human . .

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